In a world flooded with art and creativity how do we set ourselves apart in a competitive market? The answer is; brand and relationships. Amazing talent does not make you a profitable artist and an artist with a great brand does not make you a profitable; the magic comes in combining the two. Each artist has to find their own path of branding and how it should be applied. And this can come in many forms such as a unified style or even just a unified technique to the work.